Strategic Hired Gun
After working for years in agencies and in-house on creative and marketing teams, I'm eager to bring my skills to teams in need of a senior strategist. I focus on understanding culture because I believe it helps us see how real people perceive and interpret the world.
My Sweet Spots
Creative Strategy
I understand the importance of creativity being both excellent and strategic, grounded in real-world knowledge, and focused on meeting business goals. I specialize in emphasizing this significance to creative teams, such as in-house or agency teams, filmmakers, influencers, or designers, to inspire them to create creative and inventive work.
Brand Positioning
I came up learning the TBWA\Disruption model of strategy, so brand positioning is close to my heart. Whether you need to run a Disruption Day to kick start the process or you need a full 6 Month deep dive to unlock your brand’s “Why”, I’m here for it!
Research
Ultimately, I'm a big nerd and I love delving into research. My expertise lies in creating a research method that is strongly based on culture and combined with numerical data to gain a deeper insight. I take a flexible and imaginative approach that goes beyond the focus groups and surveys, tapping more real-time and cost effect methods.