Making history that matters

As the Brand Strategist on Apple Music at MARCOM, I was the strategic architect behind how we showed up. The challenge was deceptively hard: take the most mainstream stage in entertainment and make it feel unmistakably Apple. My answer was artistry. I built the strategic frameworks that put the performing artists at the center while protecting what makes Apple Music irreplaceable. Working across editorial and the Marcom creative team, I helped shape a brand moment that didn't just reach the largest TV audience in history — it moved them.