Making history that matters

As Brand Strategist on the Marcom Apple Music team I was at the center of the storm. Our challenge, take the most mainstream of sponsorships and make it our own. To do this we leaned into artistry. For my part, I provided strategic guidance and frameworks for how to put the performing artists first without losing what makes Apple Music unique. My work with Apple Music editorial teams as well as MARCOM creative team helped set the brand up to capture the largest audience in TV history.