Building a community around the assist.
As Community Manager I owned the voice and vision for @CliffPaul on Twitter throughout the 2012-2014 NBA season. Taking a fun TV script and turning it into a real cultural flash point within NBA fandom. Rooting the content strategy in State Farm’s core brand value “help” by focusing on the assist.
Client
State Farm
Team
Translation
Role
Social Media Mana
Impact
Cannes Lions Shortlist, 25% increase in policy inquiries
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Brand Strategy
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Digital/UX Strategy
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Research Design
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Brand Strategy
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Creative Content Strategy
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Product Development
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Social Media Campaign
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Digital Campaign
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Social Media Campaign
